Posted
on March 18, 2010, 6:45 pm,
by vv,
under
SEO.
With the competition online getting tougher by the minute, it is imperative for website owners to give more efforts on marketing strategies. Especially if the website is intended to sell online, driving traffic in is a necessity. There are many ways to drive traffic in that will generate sales for the website, such as search engine optimization or referred to as organic search and the pay per click method. Organic search uses the method of search engine optimization, while PPC uses paid ads for promotion. There are similarities and differences of the two approaches and the best way to know which one will suit best for your need will be to compare PPC vs Organic Search.
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Posted
on March 17, 2010, 6:43 pm,
by vv,
under
SEO.
How much will you be willing to pay for your site’s promotion? Do you need to promote in the first place? These are just some of the millions of questions you need to ask yourself in terms of spending money for your website’s marketing strategies.
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Posted
on March 16, 2010, 6:42 pm,
by vv,
under
PPC.
Pay-per-click or commonly referred to as PPC is a process that entails ad banners visibility on search engines such as Google, Yahoo and Bing. The website owner will pay the host/search engine management a certain amount whenever an individual clicks the ad. The rate varies depending on the bidding costs of search engines. Usually, the common bid per click today is $1. This means, a website owner will pay one dollar to the host for every click the ad banner gets. It may seem simple, but the process can be tedious and complex. PPC management requires ample time, the right strategies and the appropriate resources in order for it to achieve the objective, which is to generate traffic and sales to your website.
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