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Usability Consulting
We will analyze your web site or perform usability testing with real web visitors and provide clear, actionable recommendations for improvement.
We fix web sites. If you suspect that your organization’s web site is not reaching its full potential, we can find out why and tell you how to fix it (or fix it for you).
Companies hire us because our process involves both qualitative and quantitative data. This tried and true process gives us a complete picture of what is wrong with web sites. We then use best practices and experience to recommend actionable improvements.
The project does not end with recommendations — we will either make the changes for you or review the changes that your web team makes to ensure the recommendations are properly implemented.
We believe that every project is different, which is why we offer the following specialized services:
- Expert usability reviews
We will use our experience and exhaustive research to give you practical, actionable recommendations to make your web site more effective.
An expert usability review is a quick way to find the “low-hanging fruit” that when fixed will make your web site more effective. It is difficult for most companies’ employees to evaluate the ease-of-use of their web site. Internal evaluation is often sufficient for first-passes, but our usability review is objective and necessary to make sure your web visitor’s experience more positive.
In about one week, you will receive a detailed list of recommendations. Often these recommendations include screenshots of your web site with notes pointing out the recommendations.
The expert usability review focuses on the design and copy on a page, the layout of the page, clarity of labels and wording, navigation (entry and exit paths), HTML and CSS validity, download time and more. We can also evaluate your site for Section 508 compliance and accessibility to ensure disabled visitors can use your web site.
- Remote usability testing services
Moderated usability tests can cost over $1,000 per user. That is why we offer remote usability testing services.
Significantly, less expensive and just as informative, remote usability testing helps you find out how people use your web site by actually watching them use it.
Validating your existing web site or new web site redesign through usability testing is one way to find out how effective it is. We will recruit people to test your web site that fit your web site’s target audience, give them a specific task to complete, then watch and listen as they use your web site.
Our deliverable will contain valuable quantitative data along with our expert analysis and recommendations.
Test your web site with real customers. We give people tasks to complete on your live web site, observe their screens remotely, and make recommendations to improve your site.
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